
According to Susan Ward, in 2014, only 41% of Canadian small businesses had a website. Surprisingly Canadians are the second heaviest Internet users globally. There’s a big gap here.
So why should Canadian businesses get a website?
- People are using the Internet as we used to sue a phone book. Your business needs to be there when they look.
- Business legitimacy. If you have a business, then people expect a bricks-and-mortar site, a website or both. Don’t disappoint them.
- Adds another marketing channel. As a business, it is hard to have too many marketing channels.
- Online spending is increasing rapidly. Your business and your products need to be there. More Canadians order on line than Americans.
- A website can lead customers to your brick-and-mortar store. Often customers do their research online and then buy from a retail outlet where they can see and handle the product.
- Another opportunity for customer data collection. People are more likely to fill out their name and address online than in a store.
For “How to Start an Online Business” sign up for Biz4Zommers next course available soon.
For more details on article see post at: http://sbinfocanada.about.com/od/onlinebusiness/fl/6-Reasons-Every-Small-Business-Should-Have-a-Website.htm?utm_content=6351644&utm_medium=email&utm_source=cn_nl&utm_campaign=smbinfo&utm_term=